A Disruptor to the PGA Tour is Here, and Professional Golf May Never Be the Same

A Disruptor to the PGA Tour is Here, and Professional Golf May Never Be the Same

Long before Phil Mickelson saw his reputation tarnished, his endorsement contracts disappear, his stature in the game diminished due to a controversy that – fairly or unfairly – sent him underground for the past four months, the six-time major champion was “intrigued’’ by the concept of an alternative professional golf format that would, among other things, pay huge sums to those who participated.

There was no such thing as LIV Golf Investments at the time. Greg Norman was running his Great White Shark Enterprises and designing golf courses while immersed in a second career as a successful businessman.

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